ABAI Conference
Design and development for the 2009 Autism Conference, including web promotion, DVD case, banners, international-sized posters, program booklet as well as numerous booth signage material.

My role as well as with Jeymeson was initial studies, research and visual development.

The direction was in reflection of Autism's iconic rainbow-style puzzle ribbon. Using a seven color palate, we allowed ourselves the flexibility of changing the displacement of the hues in each medium, giving the overall conference a vibrant atmosphere without everything blending in together. The grid and broken-down typography in the background reflects the disorder's immense complexity with not only age but also severity of its' effects.

Collaborative project with Danielle Giza, Laura Perron and Jaymeson Tucker.






















Process

This project included one of the largest research and concept stages I've had the opportunity to develop. The process stage went from 80 to 0 mph and back again every week. In the end, we finally narrowed down our concepts with a cohesive visual concept: color & complexity.

Giving this conference an uplifting atmosphere was crucial to its success. By chance when mixing paints, we tried a concept of a huge color palette for the marketing material, which was at the time, backwards-thinking for us. We stuck with the concept and heard many good reports from attendees.







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