Bullseye was a revolutionary sales app that changed the way salespeople could conduct business both in the field and back in the office. After finding a relevant and memorable name, it was time to create an identity with the same recognizable potency. Several brainstorming sketches later, the mark started to mature into something that conveyed the significance of Bullseye.
This mark was designed realizing that most of its’ familiarity would come from a smaller-scaled app icon, so utilizing a simplified graphic form was key to its success. The graphic mark was paired with a bold, yet kinetic font to complete its’ composition.