With much of the time going into developing the new concrete5 software, its’ website needed a much overdue redesign. Much of the direction was simply to say less. Over the years, concrete5 organically acquired a smorgasbord of marketing directions that in the end just led more visitors confused than clarified.
Say less with more impact. Let the call-to-actions be one of two choices and never overwhelm users with conflicting options. www.concrete5.org