Early conceptual sketches for initial marketing in preparation for the release of concrete5.7. The original theme was to appeal to both design and development teams at agencies or independent digital shops.
The main goal was creating that spark of awkward curiosity to grab attention, since marketing postcards are nowadays expected and quite annoying. Even though these were a work-in-progress, some have potential emphasizing a dash of energetic ambiguity. Plus point to anyone who understands the Joseph Albers reference.