PortlandLabs is the creative group behind concrete5 and their other business endeavors. We wanted an identity to reflect an open dialog where collaboration and experimentation creatively come together.
Initially started sketching broad ideas and see where the process took the direction. While narrowing down on several aspects what worked well, we started getting off the computer and ended up folding paper over some cold brews. This process gave us some new forms that we enjoyed. Refining the basic forms created by folding paper, the final results was an complimentary yet slightly abstracted form.