Where Did You Wear It?
A promotional website for Planned Parenthood of the Greater Northwest. The campaign celebrated National Condom Week by distributing over 55,000 condoms conveniently equipped with QR codes to community colleges and universities. The website featured an interactive map where users could check-in for safe sex (at an approximate location) and explore other submissions.
The campaign was a complete success drawing national media attention resulting with submissions form all 50 states and six continents. wheredidyouwearit.com